Alterna Hair Care
Alterna Hair Care
About the brand
Alterna has led the way in the luxury hair care category since 1997. They offer revolutionary formulas that set industry standards and have built their reputation based on expertise, innovative ingredients and results-driven formulas. Alterna embodies and defines luxury hair care and remains a sought-after brand by salon stylists and beauty artisans all over the world. Alterna's formulas contain the innovative ingredients Caviar, Seasilk, hemp, Bamboo and Kendi Oil coupled with more...
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Alterna Bamboo Cleanse Extend Translucent Dry Shampoo - 4.75 oz.
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Alterna Hair Care Information

(continued from above) cutting-edge, proprietary technologies, such as Enzymetherapy, an enzyme delivery system that enhances the absorption of essential ingredients for superior keratin production, as well as Color Hold, a patented technology that prevents hair color from fading and washing out. Alterna products deliver superior results, and that is a guarantee.

When using Alterna products, you can enjoy the fact that they are conscious of the environment and your health. Alterna aims to be free of Sulfates, Parabens, Gluten, Phthalates, Sodium Chloride, Synthetic Color, DEA, TEA, Paraffin, Mineral Oil, and Petrolatum & PABA.

Alterna's cutting-edge products enable you to be up on trends and create beautiful looks. Their full line of products offer you everything you need for your hair to look it's best! Alterna uses Pure Organic Bamboo Extract from our planet's most resilient botanical resource to instantly increase hair's basic strength and lays the foundation for healthier hair. Rare Organic Kendi Oil is a strong source of multiple essential fatty acids (Omegas 3, 6 & 9) that repair and maintain hair's natural lipid layer, while anti-oxidant powerhouse Tocopherol defends hair against future free radical damage. Caviar hydrates and nurtures dry and brittle hair. The Caviar line of products is clinically proven to decrease the visible signs of aging, improving shine, texture, softness and manageability after just one use.

Age-Control Complex is a blend of Caviar Extract, anti-oxidant Vitamin C and revitalizing Cytokines that adds shine, luminosity and elasticity to your hair. Seasilk, a blend of powerful marine botanicals, imparts amazing moisture and mends damage. Alterna Hemp Organics contain Sweet Orange Peel Extract and anti-oxidant Vitamin C to defend against dulling free-radical damage. LIFE Solutions products blend the strength of eastern extracts with pioneering technologies to successfully nurture hair. Their lightweight formulas support hair's internal balance, boosting vibrancy and protecting color. Eastern extracts like Lotus Blossom, ho-Sho-Wu and White Water Lily are combined with the technologically-advanced enzymetherapy to form the Science of Skincare for Hair that brings your hair and scalp into complete balance.

Alterna has natural luxury down to a science.